JEN MARRIN

As Medcan’s sole copywriter, I developed content for all digital, print, social, and in-clinic campaigns while helping to shape the strategy behind new service launches. I worked closely with in-house health experts to turn complex medical information into clear, persuasive messaging that clients could easily connect with—which proved to be especially important during the COVID-19 pandemic.

1 - When Degree introduced its new UltraClear Black + White deodorant, our team was asked to create a series of targeted online banners that would highlight the product’s 48-hour sweat protection promise and demonstrate its ability to keep black and white clothes stain-free.

2 - How do you make deodorant feel relevant and approachable to tweens just beginning to experience puberty? This concept TV script positioned Degree as a trusted first choice when kids start needing deodorant for the first time.

To showcase TRESemmé’s diverse range of hair products, we partnered with Canadian television presenter, businesswoman, and actress Maripier Morin for a multi-platform campaign that brought the brand’s message to life: TRESemmé puts in the work, so you can work it. The campaign highlighted how, no matter what women are doing in their busy lives, TRESemmé helps them look and feel their best—day to night.

Beyond writing and editing, I love exploring new creative outlets. In 2021, I began teaching myself how to use Adobe Illustrator and Photoshop, diving into the world of surface design and digital illustration. This passion led me to launch Holler Design Co. — an online shop for original surface patterns and printables. It’s been a fun way for me to blend storytelling with visual design and keep my creative energy flowing while navigating my most recent role as stay-at-home mom. All designs are original—from personalized wall art and stationery to templates and seamless patterns.